Superior Preference, 3 Soft Black Permanent Haircolor

Permanent haircolor + 1 application. High impact shine. Rich luminous. Fade-defying color. Up to 9 weeks of radiance gray coverage & conditioning. Up to 9 weeks of fade-defying color. Superior Preference is powered by a new Fade-Defying System: a perfect concentration of long-lasting dyes combined with conditioning gel texture for better fiber coating. Provides long-lasting rich tones and up to 9 weeks of fade-defying color. Beautiful gray coverage suitable for all hair types. Rich luminous color. The Shine Protect Conditioner, infused with a UV filter and vitamin E, helps keep first day color vibrancy & provide silky, resilient hair. Use it once a week for high impact shine. Unique floral fragrance. Shade Guide: If you hesitate between two Preference shades, choose the lightest one. Color result may vary depending on your starting hair color and condition. Natural Color: Light to medium brown. Medium to dark brown. Dark to darkest brown. Black. Color result. Not recommended for hair that has been previously colored black. Improved Experience: Now with a no-drip texture, the new conditioning gel formula offers better hair adherence and a more precise application. Combined with the Shine Protect Conditioner, hair will be left soft and silky to the touch. For hair longer than shoulders, more than 1 pack may be needed for full head coloring. Because you’re worth it. www.lorealparisusa.com. Questions? Need shade advice? Contact the experts at L’Oreal Consumer Care Center 1-833-856-7325 or visit www.lorealparisusa.com. Made in Mexico.